Get DCG Arts to get your audience backDCG Arts specializes in audience attraction and retention.  So many agencies will work on a holistic campaign, creating brand messaging around a goal that was defined six months ago.  The challenge there is that what worked six months ago online is a decade in digi-years.

DCG Arts works on making sure that when your firm flips the switch to a new campaign that you don’t lose your audience.  We’ve worked with big name brands in keeping your audience engaged.  Many like to drop version numbers like Web 2.0 and 3.0, we just call it “life” here at DCG Arts.

And that’s just it, what’s audience attraction?  It’s making sure that you’re relevant in your user’s life.  User experience, product and content offerings, value propositions that are timely.  Yes, this includes crowd-sourcing and social networking, but again, it’s now just the life of your consumer.  Grandma has an iPad, your son’s text messaging Google to look up the definition to “ethereal,” and your boss is playing Angry Birds on his iPhone; meanwhile, you’re talking to your creative team about a banner ad on Perezhilton.com.  We can funnel your message to the right audience using industry methods that are anthropological and analytical.

Recently in DCG Labs, our crowd-sourced beta testing lab, we created MagnetBlaster™.  MagnetBlaster blasts out to devoted fans and followers of DCG Arts, over 4000 users.  With a combined click-through rate of 85%, we have been able to attract new audiences to a brand’s product.

We don’t aim to replace your creative agency, we seek to work with them in understanding the user experience as it is defined closer to campaign launch.   We re-purpose content and design to fit for an emerging or near abandoned market.  If you’ve lost your audience or users through a hefty transition or redesign get DCG Arts to bring them back.

Audience Attraction services include:

  • User Experience (UX) Design
  • Content Auditing
  • Strategic Planning
  • Copywriting
  • Social Network Marketing
  • Search Engine Marketing
  • Seminar and Workshops

Need more?  Have needs for interactive design and programming? Read about our Interactive Services.

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